Nestled in the heart of Michigan, Frankenmuth is affectionately known as “Michigan’s Little Bavaria”. This quaint town offers an enchanting combination of Bavarian-inspired architecture, rich cultural traditions, and warm Midwestern hospitality. Whether you’re drawn by its world-famous chicken dinners, its Christmas wonderland, or its riverside charm, Frankenmuth is an immersive experience that delights visitors year-round. Beyond the postcard-perfect streets and cheerful storefronts, there’s a wealth of hidden gems, fascinating history, and unique experiences waiting to be discovered.
Top Things to Do in Frankenmuth
Frankenmuth renowned for its Bavarian charm is also celebrated for its world-famous chicken dinners. Two iconic establishments, Zehnder’s and the Bavarian Inn, both offer all-you-can-eat, family-style chicken dinners that have become a must-try experience for visitors.
Zehnder’s of Frankenmuth
Established in 1856 and seating up to 1,500 guests, Zehnder’s is one of the largest family-owned restaurants in the U.S. Their signature chicken dinner features golden fried chicken, mashed potatoes with chicken gravy, buttered egg noodles, Grandma Zehnder’s dressing, and seasonal vegetables. Desserts include vanilla or chocolate soft-serve ice cream or orange sherbet.
Zehnder’s employs a unique two-step cooking method: steaming the chicken before deep-frying, resulting in a crispy exterior and tender interior. The restaurant’s vibrant, family-friendly atmosphere adds to its appeal.
Bavarian Inn Restaurant
Located directly across Main Street from Zehnder’s, the Bavarian Inn offers a German-inspired dining experience. Their chicken dinners are served with sides such as buttered egg noodles, baked dressing, mashed potatoes with gravy, and seasonal vegetables. Desserts include housemade ice cream.
The Bavarian Inn’s ambiance features traditional German decor and live accordion music, providing a cozy and festive atmosphere. The restaurant has been serving guests since 1888 and was purchased by the Zehnder family in 1950.
Compare:
Zehnder’s of Frankenmuth
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Established: 1856
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Signature: Golden fried chicken, mashed potatoes & gravy, buttered egg noodles, Grandma Zehnder’s dressing, seasonal vegetables
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Unique touch: Two-step cooking (steam then fry) → crispy outside, tender inside
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Atmosphere: Family-friendly, vibrant
Bavarian Inn Restaurant
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Established: 1888
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Signature: Fried chicken with buttered noodles, baked dressing, mashed potatoes & gravy, seasonal veggies
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Ambiance: Traditional German decor, live accordion music
Bronner’s Christmas Wonderland – A Year-Round Holiday Paradise
Nestled in the heart of Frankenmuth, Michigan, Bronner’s CHRISTmas Wonderland is more than just a store—it’s an immersive Christmas experience that draws visitors from around the globe. Known as the world’s largest Christmas store, Bronner’s spans an incredible 7.35 acres, featuring over 50,000 Christmas decorations, trims, gifts, and novelties, making it a must-visit destination for anyone who cherishes the magic of the holiday season. Whether you’re shopping for unique ornaments, elaborate holiday décor, or just soaking in the festive spirit, Bronner’s offers an unforgettable experience for visitors of all ages.
Highlights of Bronner’s CHRISTmas Wonderland
Christmas Lane – A Luminous Wonderland
Bronner’s Christmas Lane is a breathtaking half-mile outdoor spectacle, illuminated nightly with over 100,000 twinkling lights. Visitors are transported into a winter fantasy as they stroll past animated displays featuring moving Santas, elves, snowmen, and reindeer. Every evening, the lane glows like a scene straight out of a holiday movie, making it perfect for family photos or romantic strolls. Seasonal themes shift throughout the year, ensuring that even off-season visits showcase new lights, colors, and festive designs, giving every trip a unique magical feel. The combination of sparkling lights, music, and intricate decorations makes Christmas Lane a feast for the eyes and a must-see attraction for anyone visiting Frankenmuth.
Silent Night Chapel – A Reverent Escape
The Silent Night Chapel at Bronner’s is more than a display; it’s a serene, spiritual experience. A faithful replica of the historic chapel in Oberndorf, Austria, where “Silent Night” was first performed, this space allows visitors to pause, reflect, and connect with the deeper meaning of Christmas. Inside, gentle lighting and beautiful nativity displays create a calm and contemplative atmosphere. The chapel also provides educational insight into the hymn’s history, giving context to one of the world’s most beloved Christmas songs. Many visitors find themselves lingering, taking photos, and soaking in the quiet beauty—a rare opportunity to combine holiday cheer with heartfelt reflection.
Santa Visits – Holiday Magic for All Ages
Bronner’s brings the magic of Christmas to life with regular Santa appearances, especially on weekends and during peak seasons. Children can sit with Santa to share their holiday wishes, pose for photos, and even participate in interactive storytelling sessions. The Santa experience is designed to feel authentic and immersive, complete with a fully decorated backdrop, festive music, and jolly holiday cheer. Beyond photos, Bronner’s occasionally offers Santa workshops, where children can make ornaments or write letters, creating lasting memories that blend creativity with seasonal fun.
Ornament & Decoration Extravaganza
With over 50,000 ornaments, lights, and holiday decorations, Bronner’s is a paradise for collectors and Christmas enthusiasts. Every section of the store is carefully themed: Victorian elegance, rustic charm, Disney magic, traditional nativity designs, and international ornaments from around the world. Visitors can marvel at hand-painted figurines, sparkling glass ornaments, musical decorations, and heirloom-quality collectibles. Seasonal decor isn’t just beautiful—it’s educational and inspiring, giving guests ideas for their own home displays. Whether shopping for a personal collection or seeking the perfect gift, Bronner’s offers countless treasures and unique finds that you won’t see anywhere else.
Nativity Displays & Holiday Villages
Bronner’s features intricate nativity scenes and miniature Christmas villages that are works of art in themselves. From traditional wooden sets to elaborate European-inspired displays, every nativity tells a story. The Christmas villages, complete with tiny buildings, figurines, and moving trains, transport visitors into miniature worlds of holiday wonder. These displays are meticulously arranged, often including hidden surprises and interactive elements that delight both children and adults. It’s a place where imagination meets tradition, and where visitors can explore global holiday customs in miniature form.
Interactive Experiences & Educational Demonstrations
Bronner’s is a hands-on holiday attraction. Visitors can watch demonstrations of ornament painting, wreath-making, and holiday crafts, often led by skilled artisans. These events provide practical tips for DIY holiday projects and offer insight into the artistry behind Christmas decorations. Seasonal celebrations feature live music, caroling, and cultural presentations, giving guests a full multi-sensory experience. For families, these demonstrations are both fun and educational, turning a shopping trip into a memorable cultural outing.
Seasonal Shopping & Gift Inspiration
Beyond decorations, Bronner’s is a full-scale gift emporium. Guests can find unique toys, books, kitchen gadgets, candles, and holiday-themed trinkets, perfect for one-of-a-kind gifts. The store also offers customizable ornaments and personalized gifts, allowing visitors to create treasured keepsakes. Every aisle invites discovery, making it easy to spend hours exploring, shopping, and immersing oneself in the joy and wonder of the holiday season.
Cruise the Cass River
Cruising the Cass River in Frankenmuth offers a unique perspective of this charming Bavarian-themed town. Whether you prefer a leisurely boat tour or an adventurous paddle, the Cass River provides a scenic backdrop for both relaxation and exploration.
Guided Boat Tours
Bavarian Belle Riverboat
Experience a 1-hour narrated cruise aboard the Bavarian Belle, an authentic paddlewheel riverboat. This family-owned vessel accommodates up to 150 passengers and offers a glimpse into Frankenmuth’s rich history and picturesque landscapes. The boat is handicap accessible, and amenities include restrooms and a snack bar. Cruises operate from early May through mid-October.
Frankenmuth FunShips
For a more intimate experience, consider the electric-powered boats of Frankenmuth FunShips. With a variety of tour options—including 30-minute and 1-hour cruises, as well as wine and chocolate tasting tours—these boats provide a quiet and luxurious way to enjoy the river. Adult beverages are available aboard all tours.
Self-Guided Paddling Adventures
The Cass River Water Trail spans 37.5 miles and is recognized as a Pure Michigan Water Trail. It features 13 canoe and kayak launch sites, making it accessible for paddlers of all skill levels. Popular sections include:
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Vassar to Tuscola: A 5.7-mile rural stretch with wooded banks and occasional views of agricultural fields.
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Tuscola to Frankenmuth: A 6-mile segment suitable for beginners, offering sightings of fishing boats and commercial tour boats.
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Frankenmuth City Paddle: A 1.5-mile round trip showcasing downtown Frankenmuth’s riverfront landscape and covered bridge.
Local outfitters like Frankenmuth Kayak Adventures offer rentals and guided trips, providing all the necessary equipment for a memorable paddling experience.
Shop at River Place Shops
Frankenmuth River Place Shops is a charming Bavarian-themed outdoor shopping center located at 925 S. Main St., Frankenmuth, MI 48734. This picturesque village-style mall offers over 40 unique shops and attractions, making it a must-visit destination for both locals and tourists.
Shopping Highlights
River Place Shops features a diverse mix of family-owned boutiques and well-known retailers. Notable stores include:
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Zak & Mac’s Chocolate Haus: Delight in freshly made chocolates, combining old favorites with bold new flavors in small batches.
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Yankee Candle Company: Explore a vast selection of candles and home fragrances.
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Modern Craft Winery: Sample and purchase a variety of locally crafted wines.
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Grand Traverse Distillery: Discover a range of spirits made with Michigan-grown ingredients.
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Cherry Republic: Indulge in cherry-themed products, from jams to chocolates.
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Sugar Rush Sweets & Treats: Satisfy your sweet tooth with an array of candies and baked goods.
Discover Local History at the Michigan Heroes Museum
Tucked away in the heart of Frankenmuth, Michigan, the Michigan Heroes Museum is a deeply moving tribute to the men and women from Michigan who have shaped history through courage, service, and innovation. Far more than a collection of artifacts, the museum immerses visitors in the personal stories of military heroes, first responders, and space pioneers, offering a lens into the extraordinary lives of those who served their country and community. With over 900 meticulously curated exhibits, the museum spans the American experience—from the Civil War to the Global War on Terror—and highlights Michigan’s unique contributions to national history
Museum Highlights
Extensive Collections of Military History
The museum’s galleries are a treasure trove of artifacts, photographs, and memorabilia from nearly every major American conflict. Visitors can explore authentic uniforms, weapons, medals, letters, and personal effects that bring history vividly to life. Highlights include:
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Spanish-American War and World War I: Artifacts from Michigan regiments and units that participated in early 20th-century conflicts.
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World War II, Korea, and Vietnam: Detailed displays showcasing the everyday lives of soldiers, their training, and battlefield experiences.
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Global War on Terror: Modern exhibits honoring Michigan’s service members deployed in recent conflicts.
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Medals of Honor Collection: Home to one of the largest collections of Medals of Honor in the world, offering a rare opportunity to study the highest military decorations awarded in the United States
Honoring Michigan’s Astronauts and Unique Units
The museum celebrates Michigan’s role in space exploration, highlighting astronauts whose groundbreaking missions expanded human understanding of the cosmos. Visitors can see space suits, mission patches, and personal items from these pioneers, giving a tangible sense of their achievements and bravery.
Special attention is given to the Polar Bear Expedition, an often-overlooked Michigan infantry unit that fought in the Russian Civil War during World War I. Through detailed displays, photographs, and personal narratives, visitors can trace the footsteps of these soldiers and gain insight into a chapter of history rarely explored in other museums
Educational and Community Programs
The Michigan Heroes Museum is dedicated to education, offering traveling exhibits and programming that bring history to schools, libraries, and community centers throughout Michigan. These programs provide a hands-on approach to learning, allowing students and visitors to engage with history through interactive displays, storytelling, and presentations. Special programs include:
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Guided tours for school groups
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Workshops on heroism and leadership
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Public lectures and events featuring veterans, historians, and local leaders
Through these initiatives, the museum ensures that the legacy of Michigan’s heroes reaches audiences far beyond Frankenmuth, fostering appreciation, understanding, and inspiration.
Immersive Special Exhibits
Visitors can explore rotating and permanent exhibits that provide a personalized and immersive historical experience. From hands-on displays about military strategy to multimedia presentations about space missions, the museum brings history alive. Seasonal and anniversary exhibits, like the 50th-anniversary celebration, feature guest speakers and interactive programs, such as the event with Captain Richard Phillips, offering insight into real-life heroism
Visiting Information
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Location: 1250 Weiss St, Frankenmuth, MI 48734
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Hours: Open daily from 10:00 AM to 5:00 PM
Take a Horse-Drawn Carriage Ride
A horse-drawn carriage ride in Frankenmuth offers a serene and picturesque way to experience the town’s rich history and Bavarian charm. Whether you’re visiting for the first time or returning to relive cherished memories, this experience is sure to be a highlight of your trip.
Two renowned carriage companies offer memorable rides through the heart of Frankenmuth:
Fantasy Carriage Company
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Location: Just south of Zehnder’s Restaurant parking lot.
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Ride Options:
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15-minute ride: $65
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30-minute ride: $130
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Capacity: Up to 6 people per carriage.
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Reservations: Not required; walk-ups welcome.
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Payment: Major credit cards accepted with proper ID.
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Contact: (989) 245-1891
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Website: Fantasy Carriage Company
Frankenmuth Carriage Company
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Location: South side of the Bavarian Inn Restaurant, under the Glockenspiel clock tower.
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Ride Options:
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20-minute ride: $45 per carriage
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30-minute ride: $65 per carriage
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Capacity: Up to 6 people per carriage.
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Reservations: Not accepted; walk-ups only.
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Contact: (810) 667-2721
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Website: Frankenmuth Carriage Company
Highlights of the Ride
During your carriage journey, you’ll pass by several iconic sites:
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Covered Bridge: A picturesque wooden bridge that adds to the town’s old-world ambiance.
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River Place Shops: A Bavarian-themed shopping area offering unique boutiques and eateries.
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Main Street: Lined with charming shops, cafes, and historic buildings, perfect for a leisurely stroll after your ride.
Tips for Exploring
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Walk vs. Drive: Many secret spots are tucked away within a short walking radius of downtown—explore alleys and side streets.
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Photography: Early mornings are ideal for river shots and deserted streets.
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Local Advice: Stop by the Visitor Center—they often share insider recommendations that aren’t listed online.
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Cherry Products: Frankenmuth is famous for cherries—seek out local orchards and small shops, not just the big stores.
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Seasonal Check: Some hidden gems (lavender fields, cherry orchards, seasonal food stands) are only available certain months.
Unique Experiences
Zeeland Valley Lavender Farm
Just outside the town, perfect for seasonal lavender walks and photography.
Frankenmuth Aerial Adventures
Frankenmuth Aerial Park offers an exhilarating outdoor adventure suitable for all ages. Located at 1375 Weiss Street in Frankenmuth, Michigan, this park combines zip lines and aerial rope courses set amidst a serene wooded environment. Participants can navigate through six distinct courses, each varying in difficulty, providing a fun and challenging experience for families and groups.
Operating Hours:
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Spring Season (May 17 – June 8): Saturdays and Sundays, 11:00 AM – 7:00 PM
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Summer Season (June 12 – August 24): Monday, Thursday, and Sunday, 11:00 AM – 7:00 PM; Friday and Saturday, 10:00 AM – 9:00 PM
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Fall Season (August 30 – October 26): Saturdays and Sundays, 11:00 AM – 7:00 PM
Note: Hours are weather permitting, and it’s advisable to make reservations in advance due to limited capacity.
Ticket Pricing (2025)
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Weekday Rates:
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Adults (Ages 12+): $44.50
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Youth (Ages 10–11): $38.50
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Children (Ages 7–9): $34.50
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Weekend & Holiday Rates:
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Adults (Ages 12+): $49.50
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Youth (Ages 10–11): $44.50
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Children (Ages 7–9): $39.50
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Each ticket includes a two-hour session, generally allowing the completion of 2–4 trails. An additional $5.00 fee covers the cost of gloves provided to each participant.
Special Events: Glow Nights
Experience the park in a whole new light during Glow Nights, where the courses are illuminated for a unique nighttime adventure. These events are popular and often sell out, so it’s recommended to book early.
Visitor Information
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Address: 1375 Weiss Street, Frankenmuth, MI 48734
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Contact: (989) 284-0201
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Website: zipandclimb.com
Brewery Tours
Established in 1862, Frankenmuth Brewery is Michigan’s oldest microbrewery Located at 425 S. Main Street, it offers a variety of award-winning ales and lagers, including seasonal brews like Oktoberfest and Christmas Town Ale. Enjoy panoramic views of the Cass River from this elegant event space. You can experience the brewing process firsthand with guided tours, followed by tastings of their signature and seasonal beers. Tickets are typically around $20 per person.
PedAle Trolley – A Unique Brewery Tour Experience
For a fun and interactive way to explore Frankenmuth’s breweries, consider the PedAle Trolley. This 16-person pedal-powered trolley offers guided tours that include stops at local breweries, providing a unique blend of exercise and enjoyment. Tours typically last around two hours and can be customized for private events
St. Julian Winery – A Complementary Tasting Experience
While in Frankenmuth, don’t miss a visit to St. Julian Winery, located near the brewery. As Michigan’s oldest winery, it offers a wide range of wines crafted from Michigan-grown grapes. Their tasting room provides a cozy atmosphere to sample their offerings, making it a perfect complement to your brewery tour
World Expo of Beer – Annual Celebration
If your visit coincides with the third weekend in May, the World Expo of Beer is a must-attend event. Held at the Harvey Kern Pavilion in Heritage Park, this festival features over 100 breweries from around the country, offering a wide array of beers to sample in a festive outdoor setting
Where to Stay
Bavarian Inn Lodge: Ideal for families, with an indoor waterpark, mini-golf, and German-themed rooms.
Zehnder’s Splash Village Hotel & Waterpark: A year-round waterpark and spacious accommodations for families.
Frankenmuth Motel: Budget-friendly, central, and clean.
Marv Herzog Hotel: Boutique experience with evening wine receptions and complimentary breakfast.
💡 Pro Tip: Book your stay during festival seasons early—Frankenmuth fills up quickly during Oktoberfest and Winter Wonderland.
Annual Events
Oktoberfest (September): Bavarian music, dancing, and authentic beer.
Winter Wonderland (Nov–Dec): Holiday lights, parades, and festive shopping.
Frankenmuth Dog Bowl (July): Fun dog-friendly competitions and community celebrations.
